Archive for September 20th, 2011

The Business of Fraudulent Reviews, Big and Small

You’d have to be fantastically naive to believe that every “review” for every product on every website on the internet is legitimate. Reviews are Serious Business, because they are – according to some people, at least – worth money, insofar as positive reviews enhance credibility and consumer confidence and all that crap.

It’s usually not too hard to spot the most obvious fraudulent reviews, and there have been news stories of late of people working on algorithmic approaches to detecting more sophisticated fraud.

Sometimes, though, the pros aren’t nearly as good as they think they are, and can be found out by some patient human sleuthing.

Today, let’s meet one of the arguably least honest authors ever to grace the virtual shelves of Amazon.com…
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Published in: 'D' for 'Dumb', Geekiness, General | on September 20th, 2011 | 2 Comments »