Archive for May 8th, 2007

Brand Identity

“We are entrusted with the relentless protection and defense of America, its ideals, its way of life, and its people,” reads the introduction to the Department of Homeland Security’s House Style Guidelines. “We are the trusted and authoritative partner to the state, local, and private sector entities that share our mission. We are a 21st-century form of government and proud to protect our homeland. And our communications must reflect our convictions.”
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Published in: Geekiness, General | on May 8th, 2007 | Comments Off on Brand Identity