How Not to Manage a Public Relations Crisis

In response to last week’s frenzy about the disturbing language in the Army’s OPSEC guidelines – about which we’re still breathlessly awaiting a clarification to the “clarification” already made – the Army has sent the Federation of American Scientists a threatening missive arguably even more chilling than the OPSEC regulations at the heart of the matter.

I don’t like to use bad words here, but I think the Army has really screwed the pooch on this. And not just a little bit, in an I-was-drunk-and-didn’t-know-better kind of way, but in a grand, full-blown, completely-sober full-monty kind of way. Anything worth doing is worth doing well, I admit, but instead of letting the story die down and fade away, they’ve basically just thrown a bucket of avgas on the metaphorical fire. Sorry, guys; hope you weren’t expecting this story to go away any time soon. Combined with increasing national media coverage, this new attempt at overzealous information control nearly guarantees that this issue has plenty more life left in it yet.

Kudos, too, to Steven Aftergood for standing up to the Army’s bullying.

Published in: Geekiness, General, Security | on May 7th, 2007| 1 Comment »

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  1. On 5/7/2007 at 5:36 pm Nemo Said:

    It’s also perhaps worth noting that Cheryl Clark, the Army Publications Directorate representative that threatened Secrecy News, can’t count – her letter warns Secrecy News that there are “only 5 Official Army Publication Sites,” [sic], and they are not one of them. Would you be surprised to learn there are, according to the website of her own agency, seven such sites? We were.