No More KZJK?

I’m kind of surprised that I can’t find mention of this anywhere else online, but for the past couple of days, the Twin Cities’ local Jack FM station, 104.1 KZJK, has been hinting at a format switch this afternoon at 1700 local. The teasers are typically enigmatic; “the bear returns”, says the announcer, and “Jack FM gets its ‘happy ending'”.

It’s fairly obvious that the station hasn’t been doing terribly well, in terms of revenue; still, it’ll be interesting to see what – if anything – happens to it. I have a feeling that if it does switch formats, it’ll be seen as a condemnation of the “no DJ, no requests” format, which a lot of people seem to dislike. Personally, I think it’s a great radio format, myself: sure, it’s soulless and sterile, but they do play a huge variety of music, and – quite honestly – most of the local DJs annoy the hell out of me, anyway.

Anyone got the skinny on what’s going to happen to KZJK?

Published in: Geekiness, General | on January 12th, 2009| 2 Comments »

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  1. On 1/12/2009 at 6:06 pm Nemo Said:

    Color me confused… apparently the “happy ending” is the “end of commercials” during the afternoon “drive-time”. No idea what the whole bit about “the bear returns” was all about. Red herring? Anyone? Bueller?

    They really had me going – the last song they played before 5pm was The Last Song I’ll Ever Sing.

    Call me cynical, but I suspect this is a case of making-lemonade-from-lemons: can’t sell ad time, so… promote the station with an ad-free gimmick. Punks…

  2. On 1/15/2009 at 10:31 pm CM Said:

    Actually it DID involve a “bear”. “Last Song” was by Edward Bear. So there, that was the Bear they were hyping. They even had an ersatz website, with a really cheesy looking placeholder page with a picture of a bear. Now it just redirects to the Jack website. Remember when KDWB pulled the exact same stunt a few years ago? In that case they made it sound like they were changing format, but it turned out to be a contest promo.